IS SEO Copywriting A Lie?

There are a number of people involved in the copywriting industry whom feel that SEO copywriting doesn’t “Exist”. That you simply cannot write for both sales and for search engines. If you talk to them about search engine optimization being meshed with copywriting in order to hit on certain keywords, they’ll turn up their nose at you.

Those copywriting “guru’s” will likely start telling stories about chasing two rabbits, where you’ll lose both of them in the end. This is the kind of talk that sends uneducated business owners down the wrong path. They get sales content, for sure, but it doesn’t rank as well and they’re search listing suffers for it.

Yes, it’s quite possible to write content that appeals to both the user and the search engines. If you’re not writing from an SEO copywriting standpoint, then you will indeed end up at one end of the spectrum or the other. Unreadable content for the search engines or content geared toward driving sales. You have to find the happy medium between the two. It’s ludicrous to think that you can’t combine them.

Search engines thrive on quality content, and as we move into the age of contextual search that quality content is going to be more important than ever. Just look at the May Day update that happened earlier this year in 2010. Companies that didn’t have original, quality SEO copywriting on their pages got his hard.

If you want to close that gap between writing for people and writing for the search engines, then SEO copywriting is the choice to need to make. Search engines will see the relevant copy and how it relates to the keywords within your niche, and you can do it without stuffing your content full of keywords to obtain some irrelevant keyword density.

You can legitimately connect the customers on your site and the search engines so that same copy is singing to both of them and everyone benefits. If the search engines see highly relevant content, them it will gain a greater listing which will put your quality content out in the open for more people to read and enjoy. That traffic from your quality content will ultimately convert into a higher number of consumers all because of your choice to opt for SEO copywriting.

SEO copywriting will, without a doubt, help to better position your website and other content. Users that find it will have likely been stumbling through messes of cheap PLR and garbage, and they will appreciate the technical nature and informative value of your content without keywords getting in the way. SEO copywriting can help you achieve all of this, regardless of whether its for blogs, articles, site content or any other type of content marketing.

And any individual stating otherwise, that you cannot write for both user and search engine, clearly needs to spend more time educating themselves on how the algorithms function. That’s why you should ditch their naysaying and find yourself a professional who is versed in SEO copywriting.

Carlsberg don’t do a SEO Copywriting Service as they hate being second best….ThunderbayMedia….the best website copywriter in the universe….probably!