How To Get Rich And Stay

Understand The Benefits Of Free Ad Space For A Business

Alex Wu — Fri, 30 Jul 2010 08:41:13 +0000

In the online market world, free ad space for a business is vitally important. Mostly, new businesses don’t have huge funds to use on advertising expense. In fact, they usually work on limited budget. However, online free add space can come to their rescue. Through free classified ad sites, companies can use free add space and increase and enhance their business. Especially smaller businessmen can now easily promote their business and service with free online classified ads.

Online free classifieds have the ability to promote your business in the most effective manner. Through online classified sites you can expect targeted responses by using free add space. All this is possible because these free online classifieds are no frill and to the point advertisements. These sites are usually viewed by people who are interested in a particular advertised product or service. Thus, classified ads that sell free ad space increase the response rate for your business. There are many benefits that are involved with free online classifieds sites that sell free add space. The benefits are as follows:

1) Cost effective:

Free classified ads are very beneficial to business owners, especially to new and small time businessmen. They operate with a limited budget. Hence, free ad space concept is like a blessing for your business.

2) Search Engine friendly:

The free ad space opportunities that you get in online free classified sites can be found in search results via various search engines. This can help your site to get optimized as per search engine guidelines.

3) Provides link building capabilities:

The free ad that you place in these free classified sites, act as a form of link building for your site. Mostly, the websites that offer free ad postings have a high page rank and you can expect a link back from these free ad based websites to your website or blog. These features will help in increasing the SEO rankings of your blog.

4) Provides website traffic:

The free ad that you place on the free based websites helps in enhancing your website. Thus, you get a lot of traffic towards your site.

By now, you may have realized the importance of a free ad being placed on free based sites. Thus, in my opinion, no one should underestimate the power of free add concept. It not only saves your money on advertising expense but also helps you to increase your customer base. There are many types of free online classified ad websites that are available online. However, you need to do your own research, in order to find out which free classified websites are genuine and effective enough to get targeted visitors for your website. You should opt for those websites which are well established and already popular with customers.

When you place an ad on a website that offers free ad facility, you increase your online presence. There are many people who visit free based websites in order to look out for advertisements, dealing with jobs, business or some promotional offers. Every free ad that you place on the website is definitely going to be accessed by some person because they are in need of it.

Alex Wu operates a free ads website that lets people advertise, build groups, and connect. He hopes to create an active environment for businesses to place their employment opportunities.

More Earnings Profits Waiting For You

Sheryl Bocelli — Fri, 30 Jul 2010 08:37:37 +0000

There is just one goal when a person is undertaking a new business or job – the ultimate goal is to make the most out of it. At work, the way that will lead you to that is to do good with the tasks that were given to you, look forward to one promotion after another and then you are going to be good to go. Sure, that is one good thing to look forward to especially if you have a stable position in a stable company. If you are in a business venture though, the very first thing that must be considered is the proper management of the business so you may be able to achieve your goals. The main concern though is being able to achieve the ideal earnings profits and gradually making it steady.

There are just a few numbers of people who ventured into a business and made it big… well, in an instant. Those who are popular now as the biggest and the best on their field or market were also just little companies, just making baby steps or something like that. It could feel like it was just a part of the distant past, like a clouded chapter in one’s book, but then when you talk to the owners of the companies, you will learn that they were not able to jump the hurdle too easily.

If you are one person who wants to own a business, you should see to it that you equip yourself with (aside from guts) is the correct knowledge. It will be helpful to read marketing and management books. However, it will be an added hand if you would make sure that you will take-up a crash course or a training to make it easier.

The thing is if you are interested in keeping your business growing, you must see to it that you arm yourself with the right concepts and principles. It is not just enough to rely on unguided learning; you need some expert inputs as well. You can try the new training that Paul Lemberg is offering online.

The training course Blueprints to Profits is presenting you the best out of your business potential in short time. Picture out huge earnings profits in that small amount of time. You can probably think they are able to do miracles although it takes many people to prove that.

With Lemberg’s case though, it is not merely about grabbing the chance to attend to a formal approach on learning about marketing, it is about going to the core, the basics. You have to learn of the basic things first and it will enable you to build up your business.

It could look like this is just some form of exaggeration or fraud to others but then they do not have the knowledge to know the extent of the training’s ability to help someone who is new and struggling with his or her business. If you are after the best earnings profits for your business, then you must check this training out and see what things it would be able to do for you.

Are you tired at how slow the progress of your business is going? You must have read the blueprints to profits and is sure that this is the right way. Let Paul Lemberg help you. Visit the Blueprints to Profits bonus for more.

Important Aspects Of Promotional Advertising

Alex Wu — Fri, 30 Jul 2010 08:28:37 +0000

Promotional advertising acts as a powerful tool for increasing the popularity of a product or service of a company among customers. Usually, people who receive promotional products, think positive about the particular company. They even start having a fair opinion about the company’s business. In fact, they go ahead and even recommend the business to their friends, relatives or any known person. Thus through promotional advertising method, the company wants to create awareness of its product among people. While using promotional advertising, you need to consider certain aspects of it. They are as follows:

1) Decide the product to promote:

In order to stand out from the crowd, your company’s promotional advertising gifts should be unique and useful to people. Example, if you want to promote your company’s name among people who are staying in a very hot region, you could do that by using fans for people to cool themselves and at the same time it also does the work of promoting your company’s name.

2) Use a proper strategic promotional plan:

In your promotional advertising campaign, you should introduce the product from the initial promotional advertising point of view. Thus in this case you don’t have to announce all the amazing features of your new product. All that should be taken care of, by the additional advertising campaign.

3) Think about the budget:

Set a budget for promotional advertising and make the best out of the available funds. However, you could stretch beyond a certain limit, only if there is a strong profitable reason to do so. Otherwise, you need to stick to your budget.

4) Check the customer’s relationship:

Consider the level of your relationship with the target audience to whom you are trying to promote your product. If the target customers are high profile business people, then you need to offer high-end promotional gift. On the other hand, if you are promoting your product as normal give a ways, then it is advisable to give simple product but the quality of the promotional item should be reasonably good.

5) Consider the quantity requirement:

While deciding to give your promotional gifts, you should consider the quantity that you require. If you order in larger quantities, you will be able to get the promotional items for lesser price. However, based on your actual requirement, you should decide to order a particular quantity of promotional items.

Usually, people prefer to receive promotional products than other normal forms of advertising materials. This is mainly because people consider promotional advertising materials to be useful to them. Consumers like to receive promotional gifts for their usage and they don’t have to pay for it. Promotional advertising is often used for supporting that initial product that is just newly launched into the market. This is done by adding a sort of an incentive product along with the initial product that is being sold to customers.

Promotional advertising can be done in various ways. Example, the company can offer a packet of free chicken breast to any customer who purchases three bottles of barbecue sauce. So, one of the basic idea of promotional advertising could be to offer some type of attractive product or service against a product that is purchased at a regular price. Another form of promotional advertising involves free give a ways. The items that are given as free are usually useful items that can be used in the home or office. It is a known fact that promotional advertising is a fantastic method for promoting a business successfully, as long as you know how to utilize it properly.

Click here for more information about houses for sale and other related promotional advertising.

Use Three Important Free Advertise Based Concepts For Your Business

Alex Wu — Fri, 30 Jul 2010 08:03:13 +0000

1) Decide the product to promote:

2) Use a proper strategic promotional plan:

3) Think about the budget:

4) Check the customer’s relationship:

5) Consider the quantity requirement:

Alex Wu operates a free advertise concept website that lets people advertise, build groups, and connect. He hopes to create an active environment for people to conduct their job listings.

Division Of Ownership And Private Jet Plane Financing

Chris Channing — Fri, 30 Jul 2010 07:18:40 +0000

We can’t all afford the lavish private jet with a mini bar and water bed in it. The good news is that you might be surprised if you may or not, thanks to the fractional ownership style of private jet purchases. It’s less money upfront, and a fully functional jet is still at one’s fingertips.

A company that specializes in fractional jet ownership will also go through the means of outlining what kind of schedule the private jet will follow. If the company offers the option of mediating between needs and wants of other investors in the group, be sure to take them up on the offer. It’s nice to have a third party mediation facility if any disputes over the jet are brought forth by others.

If it turns out you didn’t need a private jet after all, and you are looking to sell your share, that is a possibility with companies that manage fractional ownership schemes. A private jet charter that does this can liquidate a specific share in the jet and offer fair market value for it. Keep in mind that the fact that jets are subject to wear and deprecation, and that you will not get what you put into the venture.

Find a private jet ownership model that guarantees availability. These managed services will ship out a different private jet should another stakeholder be using the one in question. Guaranteed availability is necessary for business owners who need to get in the air at a moment’s notice in order to secure their next business deal.

Owning a private jet is just the start of the expenses. Even after all the initial costs are paid, you are only getting started in paying the ongoing bills for keeping the jet running. Also factor in high costs of fuel and pilots, catering businesses, and so forth. It’s an expensive process to undertake, to say the least. The company you sign with should give you a detailed break down of the average fees it will take to run a jet.

Some private jet charters are edgy on what you can do with the jet. While some will allow you to take one for a joy ride on a moment’s notice, others require a fair warning unless it’s an emergency. Check with several companies and see which has the right lifestyle for what you plan on using your jet for. Also find a service that has clients, but not just any client! Make sure they have many happy clients as well.

Final Thoughts

Private jet ownership schemes are the perfect solution to a problem where budgets are concerned. Private jets are much too expensive for the average Joe to rent one out, but thanks to modern ownership methods, almost anyone can get a piece of the pie.

Learn more on air charter weather reports and air charter purchasing guide.

Ways Of Online Free Sell Concept

Alex Wu — Fri, 30 Jul 2010 07:18:24 +0000

1) Cost effective:

2) Search Engine friendly:

3) Provides link building capabilities:

4) Provides website traffic:

The free ad that you place on the free based websites helps in enhancing your website. Thus, you get a lot of traffic towards your site.

Alex Wu operates a free sell concept website that lets people advertise, build groups, and connect. He hopes to create an active environment for people to conduct their job search.

ARTINFO: "WORK OF ART" RECAP: Plato, Private Sexual Acts, and Terence Koh

admin — Thu, 29 Jul 2010 16:30:33 +0000

Every Thursday, ARTINFO reviews the carnage and glory of the previous night’s episode of Bravo’s art-world reality show Work of Art. (Be sure to visit ARTINFO each Friday for an interview with the participant(s) voted off the show.)

Now, on last night’s episode of Work of Art…

Photo by Barbara Nitke/Courtesy, Bravo

This week, the judges of Bravo’s Work of Art: The Next Great Artist tried to prove that opposites attract, by having the remaining members of the weary gang pair up. Each duo was then meant to collaborate on one piece that incorporated their opposing thematic forces. (They could have just set up Simon de Pury and Nao Bustamante on a date, but sadly, that ship has sailed.) Anyway, what actually happened was that each person made their own individual work and then placed it in the general vicinity of their partner’s in the gallery. This was not the assignment, but for now, let us move on.

China Chow, whose tone is growing more ominous and apocalyptic as her garb becomes more and more prom-appropriate, employs her drama-heightening vacant death stare and intones that there are “only two more challenges to determine who will be going to the finale.” All of the artists whisper, “whoa,” but China Chow is not a horse and cannot be stopped. Simon de Pury wants “to be blown away,” which oddly evokes an image of someone removing the cork concealed somewhere on the auctioneer’s body and watching him whiz off, all of the air squealing out of him. Abdi Farah feels “clueless,” Mark Velasquez feels “all alone.” Peregrine Honig says of the challenge, “Oh wow, that’s interesting.” And then, in the commercial break Bravo shows nearly back-to-back Toyota and BP ads. Oh wow, that’s interesting.

Now down to business: Miles Mendenhall and Jaclyn Santos win for their interpretation of the man/woman dichotomy. Mark gets kicked off for his representation of heaven. And here’s why.

ORDER and CHAOS (Nicole Nadeau and Abdi)
“And what, Socrates, is the food of the soul? Surely, I said, knowledge is the food of the soul.” –PLATO

Nicole suggests that Abdi find inspiration for his depiction of chaos in Plato’s Allegory of the Cave. Abdi then makes a kind of lumpy sculpture out of what looks like Play Doh, which is a product with which children are meant to play and not a Greek philosopher. Then, Abdi will not stop telling all of the judges that his work was inspired by Socrates’s (sic) story about the cave. And none of the judges correct him. No one on the show corrects him, ever.

Nicole makes a pretty swell piece that sounds like it’s going to be one of those Rube Goldberg roll-the-marble-and-hit-the-bucket-and-have-the-toast-pop-out creations, but really it’s just something like an endless fortune cookie that you can crank through a spool. But it is neat anyway — at least until China Chow kind of breaks it during the gallery show.

What was neater, for pure entertainment value, is when Nicole goes into the biggest, nonsensical art-school rant in the history of the MFA: “When you’re in the order, you feel fine, but there’s this outside entity that’s breathing new life into something, you know? Like this supernova, like this explosion, but this beautiful explosion that creates new life. It’s like an energy that can’t be contained.”

MALE and FEMALE (Miles Mendenhall and Jaclyn Santos)
“All the gold which is under or upon the earth is not enough to give in exchange for virtue.” –PLATO

Miles is sad that he wasn’t paired with Nicole. Primarily, it turns out, because his approach to collaborative art-making is to get his partner to do something sexual — although not necessarily with him (at least he sets his sights low). Miles’s Machiavellian approach to achieving total domination this time around is to feign, in his work, that he is “a man losing control,” while Jaclyn makes a related piece about being a “woman gaining it.” Miles then commands her to make a painting of herself masturbating. He thinks it will be “pretty saucy.” Then he gets her to help him on his contribution to the piece — an installation of two walls, one covered in tar and one with two small holes — by varnishing it without a face mask. That’s the way to keep a woman in her place.

He keeps telling her to “go inward” but every time he says this, he just makes this curvy lady gesture, from which we infer that Miles wants Jaclyn to paint what is inside of her clothing. Also, here’s a thought, masturbation is not the best emblem of feminine power — especially as Miles has already masturbated on the show for the “shocking art” challenge. Masturbation is not a symbol for everything, Miles.

Jaclyn is so not-at-all empowered by the process of painting herself pleasuring herself that she can’t even say the word masturbation. Asked by Simon de Pury what she’s up to in the image, she responds, “It’s a private sexual act.” Then, China Chow inquires during the critique, “what act are you performing?” “It’s a sexual act,” Jaclyn replies. “So you’re masturbating,” Chow translates for the rest of us. But Bill Powers still doesn’t get it. “This piece is not literal,” Powers insists emphatically. This piece is literally a realist self-portrait of Jaclyn masturbating.

Guest judge Ryan McGinness (looking like Andrew McCarthy in “St. Elmo’s Fire,” i.e. greasy and earnest) asks Jaclyn if she masturbates standing up. “It’s important,” he says. Creepy. Then Jerry Saltz says of the piece, “I actually get off on that,” a phrase that loses all pretense of euphemism when actually discussing masturbation. Finally, Jaclyn gets her groove back, boldly asserting, “the frontal composition makes me seem like an idol, almost.” Full-frontal idolatry brought to you by BP and Toyota. Time to discuss….

HEAVEN and HELL (Mark Velasquez and Peregrine Honig)
“As the builders say, the larger stones do not lie well without the lesser.” –PLATO

Here is another showdown to see who can get their fellow contestant naked. “I don’t know how comfortable you’d be nude,” Mark says to his partner, “especially even from behind.” Especially even? Peregrine looks sad, perhaps because she grew up on a commune riddled with unsafe sexual experimentation. But she, a woman regaining power, rebuts with, “what about your scar?”

Turns out that Mark had a gastrointestinal condition that once caused his stomach to explode. “I’m still uncomfortable seeing my image large,” says Mark, a comment at which we absolutely did not laugh. Peregrine, however, when she mentions that Mark’s stomach exploded during the crit, does laugh, which is awkward. Also awkward: when Miles says of Mark moving in, “you never know how he’s going to fit into the apartment.” Enough with the fat jokes. The partners make some banners out of photos of Mark shirtless. Peregrine uses a lot of glitter. Mark doesn’t know what color the sky is.

And Peregrine has a husband?

ALSO OF NOTE
“He was a wise man who invented beer.” — PLATO

The interstitial mid-commercial segment this week brings a rapid-fire montage of the artists espousing words and phrases that they don’t understand: “panopticon… tonal variations of the same hue… cerebralism… signifier… planned obsolescence” — essentially, a condensed version of the entire season of the television program thus far.

Also, Terence Koh is at the opening of the gallery show. This bears repeating: Terence Koh is at the opening of the gallery show. And Jeanne Greenberg Rohatyn is missing for the second week in a row. Should we be worried? The other judges seem a little worried. China Chow actually starts crying when she sends Mark home. And Jerry Saltz sounds like he’s about to start doling out vigilante justice when he growls, “I’ve got three people in trouble tonight in my mind… deep trouble.”

-Emma Allen

For more Work of Art recaps:
Episode 1: Last Night, on [the First] Work of Art…
Episode 2: Last Night, on Work of Art: Judging a Book by What Jerry Saltz Says About It
Episode 3: Last Night, on Work of Art: Miles and Miles to Go Before We Sleep
Episode 4: Last Night, on Work of Art: The Undead Get Dirty
Episode 5: Last Night, on Work of Art: From Painterbation to the Panopticon
Episode 6: Last Night, on Work of Art: Jumping on the “Noumenon”
Episode 7: Last Night, on Work of Art: Cults and Crayola

And Work of Art contestant exit interviews:
Episode 1: Amanda Williams
Episode 2: Trong Nguyen
Episode 3: Judith Braun
Episode 4: Nao Bustamante and John Parot
Episode 5: Jaime Lynn Henderson
Episode 6: Erik Johnson
Episode 7: Ryan Schultz

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Amy Traub: Can Cities Make Wall Street Pay?

admin — Thu, 29 Jul 2010 16:05:52 +0000

Wall Street devastated America’s cities. Consider the neighborhoods dotted with foreclosed homes; the jobs vanished with the bursting of the housing bubble pumped up by bankers; the public services slashed when the Wall Street-induced recession decimated city revenues. To add insult to injury, BusinessWeek describes how the same banks that brought down the economy in the first place are now raking in mega-fees from cities and states struggling to deal with the fallout. But here’s the ray of light: from Cleveland to Chicago to San Francisco, cities are contriving ways to get a bit of the money back. Through lawsuits and tax proposals that voters will have the chance to weigh in on, they’re blazing a trail for other municipalities hit hard by reckless speculation.

This week Cleveland suffered a setback in its an effort to sue major lenders and speculators in mortgage-backed securities for causing the plague of foreclosures ravaging the city. A federal appeals court ruled that the link between encouraging reckless mortgage lending and the arson, property deterioration, and crime that followed foreclosures was too indirect. Yet lawyers for the city insist that such consequences were “entirely foreseeable by Wall Street” when banks profited by encouraging more loans to homebuyers and homeowners who clearly never had the means to pay them back. Cleveland will seek a review of the decision. In the meantime, cities from Baltimore to Memphis are pursuing similar legal strategies to hold banks accountable.

In Chicago, banks may be asked to pay up at the point of foreclosure itself. Every other buyer and seller of property in the city is required to pay a real estate transfer tax, yet banks have traditionally been exempt. Alderman Roberto Maldonado proposes (pdf) closing the loophole, requiring the banks that foreclose on thousands of homes in the city each year to finally pay their share. The new revenue would support both the city’s general fund and the cash-strapped Chicago Transit Authority. Better yet, voters will have the opportunity to weigh in on the measure, which may appear as a proposition on the November ballot.

Meanwhile voters in San Francisco will have the chance to mark their ballots to increase the real estate transfer tax on the sale of the most expensive properties: those valued at more than $5 million. While the new levy wouldn’t hit banks directly, it would enable the public to realize some gain from the rampant speculation in high-priced real estate which is still going strong in the Golden Gate City. The real estate tax will appear alongside other revenue raising measures on the November ballot.

While neither the Cleveland, Chicago nor San Francisco efforts has the potential to fully make up for the urban ruin triggered by the financial sector’s reckless profiteering, they represent important steps to hold lenders and speculators responsible for contributing to cities’ recovery. It’s also significant that in Chicago and San Francisco voters themselves will have the opportunity to reject yet more rounds of painful service cuts and austerity in favor of policies that ask banks and real estate speculators to give something back. If they win, other cities may take the hint.

Deepak Bhargava: Federal Government: Step Up on Immigration Reform

admin — Thu, 29 Jul 2010 15:51:34 +0000

Yesterday, U.S. District Judge Susan Bolton enjoined the most hideous sections of Arizona’s racially profiling law SB 1070. It was a victory for the millions of people who have been organizing for months to uphold our country’s basic values and thousands of grassroots leaders in Arizona who have braved heat and harassment to take a stand. But the underlying problem hasn’t been solved, either in Arizona or nationally. Policies by the federal government still create the conditions for massive human rights violations, and inaction on comprehensive reform allows the problems to fester.

Federal government programs, the infamous 287g and Secure Communities programs, allow local police departments to enforce immigration law. Those programs, which invite racial profiling and other abuses, led to the mess we now see in Arizona – families separated and communities living in fear. What the Arizona legislature sought with SB 1070 was to force every police agency in the state to act like the infamous sheriff of Maricopa County, Joe Arpaio. Arpaio is probably the most notorious participant in the 287g program, which gives local police the authority to enforce immigration law.

Arpaio’s abuses are widely known. He is being investigated by the Justice Department, but it is obvious that Arpaio’s immigration sweeps are driven by racial profiling and that he relishes harassing the Latino community in Phoenix. He’s already announced he’s proceeding with a raid of a Phoenix neighborhood today, unbowed by the Bolton’s decision, emboldened by the authority the federal government hasn’t revoked.

Ultimately, the only thing that will stop people like Arpaio, who when they hear undocumented immigrants think “easy prey,” is comprehensive immigration reform that would finally offer these hard working men and women the protection they deserve and a path to citizenship. Yesterday, here in the nation’s capitol and in Los Angeles, hundreds of courageous U.S. born children marched for immigration reform. They weren’t marching for themselves, but for their undocumented parents, which was a stark reminder that with immigration reform we’d also be protecting these children and keeping families together. By organizing these events, groups like CASA de Maryland, Familias Unidas and the Coalition for Humane Immigrant Rights of Los Angeles have doubled down to press for the need for dramatic federal action to address the suffering in our communities.

Now that the injunction has been won, Congress should take this pause to do the right thing. They need to stop shirking their responsibility and accept that until they act decisively, ugly episodes like what we’re seeing in Arizona will continue to replay in this and other forms in cities and states across the country. Fortunately, our Constitution has prevented the most egregious anti-immigrant legislation from going into effect, but every fight has left scars. And Sheriff Arpaio continues to trample on the rights of people, court decision notwithstanding.

It’s unacceptable that because Congress doesn’t want to anger virulent anti-immigrant forces, a group that is not representative of the majority of Americans who favor legalization and an earned path to citizenship, immigration reform remains stalled. It’s unacceptable that we continue to leave vulnerable a group of people to be exploited by desperate politicians and abusive employers.

Judge Bolton couldn’t have been clearer in her decision. Immigration is the federal government’s responsibility. It’s time they start acting like it.

Join us in demanding that they do so today.

Larry Abrams: How the Democrats Can Keep Congress

admin — Thu, 29 Jul 2010 15:44:59 +0000

Yeah, I know what the polls say: That more people disapprove of Obama than approve of him, that only 11% approve of Congress.

But contrary to what the polls say, on all the big issues; Wall Street, the banks, the economy and environment, Republican ideas are not only unpopular, they’re not even credible. The only way for the Republicans to survive is to trash the Democrats and then say government doesn’t work. If I were a Republican I’d do the same.

Republican obstructionism has been a real problem for the Administration, but the biggest problem has been, and will continue to be, the economy. In its early days the Administration probably managed to stave off a great depression, however, subsequently Obama and Co. banked their political capital on an economic recovery that never really blossomed and now is dying on the vine.

Though I’m not sure how the Obamaites received it, Economist Paul Krugman actually provided a valuable service to the Administration with his New York Times column of several weeks ago, “The Long Depression.”

Krugman’s point was that we are in the early stages of a long, but comparatively shallow Depression and that the immediate — and only — way out of it is more stimulus, not the austerity cuts proposed by the same economic “thinkers” who brought us the Wall Street crash of 2008.

Krugman’s argument, I believe, was meant to give cover to the administration as it switches it’s argument — perforce — from one that says we are in a recovery, to one that acknowledges what even some Finance Professionals like Mohamed El-Erian and George Soros are saying; that this deflationary trend is the new normal.

By November, the dire nature of our economic predicament will be increasingly clear to the electorate. Meanwhile the Republicans will be — insanely — making the case for both austerity budget cuts as well as debt ballooning, supply side tax cuts for the Rich. And they will of course receive an adoring response from Fox News and a respectful audience from the mainstream media.

It goes without saying that the Republicans will be wrong, but Democrats are not going to be able to counter their argument solely with a defense of the achievements of the Obama administration.

Rather, Democrats will have to present their own diagnosis of the country’s economic problems as well as a practical prescription for what to do about them.

Practically speaking then, here’s what the Democrats have to do to keep Congress:

1) The Democratic leadership of the Congressional party in both houses needs to commit to letting the Bush tax cuts for the rich lapse and using the new revenues both to pay down the deficit, but more importantly, sending money to the states to alleviate their own budget short falls.

This September hundreds of thousands of teachers and public service workers all over the country will be laid off from their jobs. The notices have already gone out. I know; my wife got one. Not only will these layoffs cause untold personal suffering, they will severely damage local public services and local economies, and are likely to set in motion a chain of events leading to much greater economic dislocation.

In the first decade of the 2000′s we saw what cutting taxes for the rich led to: Massive speculation and fraud in the financial and real estate markets, an immense transfer of wealth from the bottom 50 percent of the economy to the richest one tenth of one percent among us.

The extension of the Bush era tax cuts for the rich are a losing issue for Republicans and the Democrats have to nail them to the wall on it.

2) Congressional Democrats should demand that Elizabeth Warren is hired to
head the new Consumer Financial Protection Bureau (CFPB) — by
Recess appointment if necessary as suggested by Barney Frank.

Warren is very popular generally, even with some Republicans, but especially with progressives who form the vital, activist core of the Democratic base. Lose them and for Obama, it will be like losing LeBron was for Cleveland. But the second reason to hire Warren is even more salient: that Secretary of Treasury Tim Geitner and the Bankers she would help regulate don’t like her.

Ideally, the best thing Obama could do to help Congressional Democrats hold their own in the mid-terms is to fire Geitner as a broadside against Wall Street and the Bankers who rigged the faux recovery so that it built their profit sheet, even as they cut off credit to the rest of us.

Obama should fire Geitner, but won’t, so hiring Warren is the next best thing.

3) The Democrats have to reintroduce the Climate Change bill in its original form — even strengthening it — and campaign for its passage. While some pundits and journalists, most notably in the New York Times, have tried to blame Democrats for politicizing the climate change issue, it’s actually not the Democrats who have politicized Climate Change and the Environment.

Nevertheless, in the course of the fall campaign it must be made clear that the Environment is not a political issue, but an issue of planetary survival. Perhaps ironically, it is only by reframing the argument in this way that the Democratic leadership will able to build sufficient public pressure for the Bill to be reintroduced with a fighting chance of passage.

This last point goes to the broader question of political campaigns and how to win them. If you believe the electorate is a static thing made up of Democrats, Republicans and Independents, all in discrete little boxes without interaction or common cause, then given the polling, things look pretty bleak for the Democrats.

But, if you believe that elections are actually an opportunity to address the problems of the country and the system itself: that the electorate is by its nature fluid, and ideas can be transformational, then Democrats have little to fear and a world to win.

An election is a terrible thing to waste.